Ad Campaign on India's G20 Presidency
India holds the Presidency of the G20 from December 1, 2022 to November 30, 2023.
The theme of India’s G20 Presidency - “Vasudhaiva Kutumbakam” or “One Earth · One Family · One Future” - is drawn from the ancient Sanskrit text of the Maha Upanishad.
India, at the G20 summit, has very clearly articulated its vision by stating that, “Without peace and security, our future generations will not be able to benefit from economic growth and technological innovation.” Therefore, the stage is set now for India to take the lead and work towards global peace, rule based governance and growth for all on the world canvas.
Used the G20 forum to highlight inclusive growth and development, with women empowerment and SDG’S being at the core of India’s G20 deliberations .
This Advertising campaign was done as a design challenge during my final year. Created a series of Posters, Print Ads, Illustrations & Accessories to help increase awareness.
The visuals are Illustration based, mainly executed in Adobe photoshop, Adobe illustrator, and Adobe InDesign.
Posters :
Mock-ups :
Press Ads :
Mock-ups :
Illustrations :
Accessories :
T-Shirts:
Tote Bags, Mug, Planner:
Bookmarks :
Stickers, Badges:
Idea Board :
Campaign Display -
